Eliminating Desperation in your Sales Approach
It is never a good idea to come off as desperate. This is something that no person you relate to in any capacity wants to see form you. It is, unfortunately, something that small business owners and realtors fall for when they keep pushing to close a deal. This is why there is an urgent need for them to be more dignified in the way they approach their clients. Here are some ways they should adopt that approach.
They should share with them useful info. Many people report being put off by business owners who only seem to focus on the sale. They are looking for other things besides the sale. By sharing useful info, you can connect better with them when you build a relationship. You can for example use your local knowledge to help them locate a safe house to live in. You may also advice those selling on how best to show off their property. There is no better way for you to let them know what you need without being so obvious. There is also a chance to discover more business opportunities from old clients when you keep them updated on new developments in the market.
Do not take their silence for annoyance. Life can become so hectic that they forget they were to get in touch with you. This should be clear to you, and not taken for something else. They may have simply forgotten. You only need to send a short and clear reminder.
You need to be prompt and consistent. You need to issue a swift response whenever asked for more info about something. Professionals are expected to be prompt in their replies. Keep your response clear and friendly. If they pick up any disinterest from your response, you will not go far. You also need to be consistent with how you get in touch. It looks bad when you can communicate frequently for a while, then fall off their grid for months, only to surface at a later date. There is a lot to be earned from an organized approach to how you stay in touch. You need to be in their lives as something consistent yet not interfering. A good strategy can be such as writing them an email every week, a postcard every month, and seasonal greetings whenever they come up.
There are people you know how you can help as a way to boost your image. The act of helping others takes away any hints of desperation from yourself. This applies to any person you come across in your line of business, whether it is a client, a prospective one, one from the past, or a referral. These are the connections that help boost that image you wanted. You should learn more about how to stay that way.